An outage showed me who is the real consumer

Yesterday was Ugadi / Gudi Padwa (and many other spring festivals across India). I was enjoying lunch with a few friends and somewhere between a rant about the state of Bollywood and our different cultures, the conversation turned into a debate about what India should do vs what India really wants. Meanwhile, a quiet escalation was unfolding at work. One of our customers saw a massive traffic spike on their app. Escalations started coming in. Turns out, the app helps people create image creatives for WhatsApp — the kind you see in family groups wishing “Good Morning” and “Happy Diwali”. ...

March 31, 2024 · 1 min